Essentially any compensation that can be loosely tied to education cannot be restricted.
How does this change the debate on Gonzaga and BYU being in the league?
It’s just a matter of time before amateurism is completely gone. I’m not against that, but I am against schools on different levels with different philosophies and budgets competing against each other.
Gonzaga has the strength of their brand and their budget. There could be national people coming in giving benefits to build relationships for future considerations (basically, gifts from agents are legal now as long as they can be plausibly tied to education – which probably won’t be a caveat for very long as that definition quickly gets stretched).
BYU has…well, the obvious.
It’s basically those two and then everyone else. Even more so than before.
I saw something the other day that made me think of the possibilities below the elite level – The college hunks hauling junk truck. Just made for local/regional endorsement deals there.
I’m sure there are a lot of others. Local restaurants, businesses associated with hometowns (like what Stewart is doing). Probably not much will amount to a ton, but at least some walking around money.
The “related to education” bit is going out the window quickly, I suspect.